AI sales call analysis system
Chintan Shah
Every sales call is transcribed, scored against the script and added to an agent performance history.
THE BUSINESS
Built around a real operation.
A sales operation with daily call volumes, where managers needed to know whether agents followed approved scripts.
THE CHALLENGE
What needed to change
- Manual recording reviews were slow and inconsistent.
- Script adherence was difficult to verify per call.
- Reports and improvement history lacked a central home.
THE SOLUTION
What we built
An AI pipeline transcribes calls, compares conversations with the approved script, scores compliance, generates shareable reports and records agent-level results in a central performance sheet.
How it works
- Upload recording
- Transcribe audio
- Analyze script adherence
- Generate AI report
- Update performance sheet
AFTER THE SYSTEM
What changed for the team
- Every call can be evaluated, not just sampled recordings.
- Agents receive specific improvement areas.
- Coaching is supported by a traceable performance history.
INSIDE THE IMPLEMENTATION
The working system.
Actual screenshots from the project. Select an image to view it at full size.


