Franchise operations control system
Waffle Castle
A franchise control tower for store openings, department handoffs and ad-fund collection.
95%Ad-fund compliance
25 hrsSaved per week
120+Stores supported
FasterStore openings
THE BUSINESS
Built around a real operation.
A fast-growing waffle QSR franchise with 120+ stores. Every new store passes through eight operational phases and three departments, supported by a shared advertising fund.
THE CHALLENGE
What needed to change
- Eight operational phases per store were tracked manually in spreadsheets.
- Department handoffs relied on phone calls and WhatsApp messages.
- Missed ad-fund payments created recurring revenue leakage.
THE SOLUTION
What we built
A lifecycle Kanban tracks every store, automates department handoffs and runs an ad-fund escalation engine from D-6 to D+7. Role-based dashboards and an AI assistant help the team ask questions about live operations.
How it works
- Receive franchise lead
- Move through Kanban phases
- Automate handoffs
- Track ad fund
- Surface AI insights
AFTER THE SYSTEM
What changed for the team
- Leadership can see every store's stage, owner and checklist in one view.
- Department handoffs happen automatically, with SLA-tracked phases.
- Ad-fund defaulters escalate on schedule, making collection a repeatable process.
INSIDE THE IMPLEMENTATION
The working system.
Actual screenshots from the project. Select an image to view it at full size.
